Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This means you will be:

* Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

* Sending emails with the purpose of acquiring new customers or convincing old customers to buy/inform of something immediately.

SMS/Mobile marketing is a form of direct marketing which uses your cellular telephone's text messaging capabilities as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. This means you will be:

* Sending text messages with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.

* Sending text messages with the purpose of acquiring new customers or convincing old customers to buy/inform of something immediately.

* Sending text messages with the purpose of receiving realtime feedback from customers.
* Sending text messages with the purpose of delivering mobile coupons or promotions.

The reasons are quite simple! 

Email clients can have various distinct ways of processing and displaying incoming emails. As a result, there may be variations in how emails display from one program to another as well as some variation from how an email looks in preview. Mailboto has designed its templates to make these variations as small as possible.

Absolutely. You will be able to get a free thirty day trial when you sign-up. No credit card information is required for this free trial.  The trial will give you full feature access to the system, and allow you to maintain upto 100 subscribers in your account. 

At any time during the free trial, you may upgrade your account to a higher subscriber capacity.  After the thirty days trial has expired, you may upgrade your account to a higher subscriber capacity within seven days.

Feel free to cancel your subscription at anytime by emailing info@mailboto.com. Your service will continue to the last day of the current month at which time the cancellation will take effect.  For more information, please refer to the Terms and Conditions or contact us at info@mailboto.com.

Mailboto offers personalized demonstrations for prospective and existing clients.  The purposes of these demonstrations include: 1) system-training, 2) new feature reviews , and 3) platform overviews.

Please visit this page to schedule a personalized demonstration.

Whether you are curious about our offerings or a longstanding customer, you can contact info@mailboto.com at any time to receive prompt feedback and answers to your questions.  You may also call us directly at 1-888-340-9524. 

One of Mailboto's power features is the ability for you to create event RSVP or Guestlist sign-up forms.  An Event RSVP sign-up form takes about 10 minutes to setup.  Once you have created one RSVP page, it is very easy to replicate the steps.  Please note the steps below (some are optional):

1) Create a New List

a) Click on the Create Tab at the top of the page.  Scroll down to Mailing List, and select From Scratch.  You will see the landing page come for configuring a new list appear.

b) On this Landing Page, give your new list (which will be your guestlist) a relevant Mailing List Reference Name and Public Name.  Click the Next button at the bottom of the page.

c) [OPTIONAL] Now you are on the List Defaults Page: If you require your list to Open at a certain time or Close at a certain time, you can specify those times and dates in the section titled List Open/Closed Dates.  The email address field is the person that will receive the entire list 20 minutes after it closes.  We will send all relevant data collected to this email address automatically.  When someone tries to signup after the list as closed or before the list was open, you will receive a notice as shown in the box "Enter message you should receive when a subscription is declined."  When configured, click Next at the bottom of the page.

NOTE: If you want your list to be open for sign-ups immediately after creation, and if you will let your subscribers know what time the list will close by typing that information on your sign-up form, you do NOT need to do Step 1c.

d) [OPTIONAL] On the list settings on the left of the page, click and configure Welcome Message.  Change "Send Welcome Message" to yes, and enter the message the message that the subscriber will be emailed when they signup for your list.  They will receive this sign-up confirmation immediately after submitting their information.  Click Next at the bottom of the page.

2) Create your Custom Form Fields

Custom Form Fields can be used to collect additional data on your event signup-forms like "# of Guests", Zip Code, Gender, and other data.  For the purpose of this example, we will use "# of Guests" and Gender as additional form fields to collect.

a) Click on the Create Tab at the top of the page.  In the pull down menu, scroll down to New Subscription Form and then Create Custom Form Fields and then select the list with name you provided in Step 1b. 

b) On the next page, you can enter the custom questions and possible responses that you want to enable in your forms.  See the image below:

3) Build your Sign-Up Form

a) Click on the Create Tab at the top of the page.  In the pull down menu, scroll down to New Subscription Form and then select Standard Form. 

b) On this page, select the list you named in Step 1b.  At the bottom of the page, provide a name for your form.  This is an internal reference name for your sign-up form.  Click Next.

c) On this page [title = Stock Form Fields], select the fields you would like to collect in your form like email address, first name, last name, cell number, birthday...Don't change any of the Captch code advanced settings unless you are having a problem with web spiders on your site.  Be sure to select the custom fields listed at the bottom of the page as you added in Step 2b.  Click Next.  Handy Tip: If you collect birthdays, you can use the birthday autoresponder message feature dynamically on this data or on whichever list within Mailboto that you copy your sign-up data to.

d) On this page [title = Select Form Type], you can decide if your form is going to be a popup or embedded in a page.  For beginners, we generally suggest leaving this setting as is and clicking Next at the bottom of the page.  If you decide to use a popup, you can configure the size of the popup window and other settings.

e) On this page [title = When Form is Submitted...],  you can decide if your Thank You/Confirmation message should be a popup or should appear in the same window as your form.  For beginners, we generally suggest leaving this setting as is and clicking Next at the bottom of the page.  If you decide to use a popup, you can configure the size of the popup window and other settings.  Click Next.

f) On this page, you are able to design your form.  All form field validation is automatically done by the Mailboto system.  You can bring in images, text, and change the alignment of the table cells.  Handy Tip: Right-Click on the table to change alignment, background color and more.  You can also click on the Source button and move the source into your favorite HTML Editor (Dreamweaver/FrontPage) to customize the look and feel even further!  When done, click Next.

g) On this page [title=Upon Successful Subscription], you need to configure the sign-up form's redirect when a subscriber submits data.  You can display default messaging, redirect to a webpage of your choosing, or enter in a custom message to show on screen when a sign-up is taken.  NOTE: You only need to configure the top-most box as Double Opt In is switched off.
 

h) On this page, select "Test This Form" so you can test and access what you have just created.

i) On this page, click the light gray "Code" link next to the form that you have just created.  Scroll to the bottom of the page.  You will be presented with a few different methods for accessing your form.  The link to your form is available through Method 3, and Method 4 allows you to save as a web page and embed the form directly onto your own website.  You can utilize the link in Method 3 in your email campaigns and other marketing.

5) Exporting Data

To export the data collected to text, web, or csv, go to the Subscribers Tab, scroll down to Export, and select the list name from Step 1b. On the page that appears, select the fields you want to export and then press the Export Subscribers button.

4) Saving Time and Managing Forms for Re-Use

At any time, you can edit your form by accessing it through your Edit Tab within Mailboto [Edit Tab --> Subscription Forms --> Standard Forms (select form name)].  You should click directly on the Design Form link on the left to alter the look and feel of the form.  Handy Tip: Forms are completely re-usable!  After your event is completed, you can Copy the Subscribers to a different mailing list [Subscribers Tab --> Copy Subscribers (select the list)] and then Purge out the names from the list so you can take new sign-ups.  This is accomplished in the following way:   Edit Tab --> Mailing Lists (Select View All).  At the top right of the next page, you will see Delete Mailing List link.  Click that link.  On the next page, select this Sign-Up list.  On the next page, set the Deletion Action to Purge (NOT DELETE).  This will keep the list and the sign-up forms intact, and will just remove the subscribers.  The list can be re-used!

On each Mailing List in the system, you can specify a custom look and feel for the Forward to a Friend, Unsubscribe, and Update Profile/Email System Pages.

Step 1: Click on the Edit Tab, Scroll down to Mailing Lists, and Select the Mailing List that you want to work with.

Step 2: On the Left Navigation bar for the Mailing List settings, you will see Custom Headers/Footers near the bottom.

Step 3: Select the Custom Headers/Footers tab.

Step 4: For each page you want to modify, select Display a Personalized Custom Page.

Step 5: On the following page, you can configure the HTML that will surround the content that we deliver on the aforementioned pages.  You can use the editor to upload header images, footer images, and type in additional text.  Be sure to leave the %%%splitpage%%% marker somewhere in the page, as this is where we will push our content.

Part 1: GETTING THE CODE FROM MAILBOTO
 

Assuming that you have built your subscription form, here are the steps:

1. Click on the Subscribers Tab
2. Click on Subscription Forms
3. Click the "Code" link next to the subscription form you want to work with
4. Save the form as a web page
5. Open up the form with NOTEPAD or VIEW SOURCE via your web browser

6. Copy all of the code starting with <form>... and ending with...</form> by highlighting it and Cntrl-C

PART 2: ADDING YOUR CODE TO FACEBOOK

1. Click the pencil and select Browse More. This will take you to the Facebook applications page.
2. In the search box under the words All Applications, type in “static FBML.”
3. What should happen at this point is that you’ll be taken back to your “Edit My Page” page.
4. In your Applications list, you should now see Static FBML. Click on the pencil icon at the top right-hand corner of that application box, and select Edit.
5. Log in to Facebook and go to your organization’s fan page.
6. Click Edit Page in the top left-hand corner just under your user pic.
7. Scroll down the page to Applications. If you don’t have an application called Static FBML in your list of applications, go to the bottom of the page and find the More Applications box.
8. Click on the Static FBML icon, which will take you to the Static FBML fan page.
9. Under the Static FBML logo, you’ll see the text Add to my Page. Click this text.
10. When you click this link, a pop-up titled Add Static FBML to Your Page should appear. In this pop-up you should see your organization’s page listed there. Click on the link to your page.
11. Now—that block of HTML code you copied from your e-mail news provider way back when? Copy that and paste it into the Static FBML box. Give the box a title, maybe something like “Subscribe to our E-newsletter.” Click Save Changes, and now, at long last, you have a box that contains your e-mail newsletter sign-up form.
12. Click the pencil icon again and select Application Settings. You should see text that reads “Box: Available (add). Tab: Available (add).” If you want to have the e-mail newsletter form in the sidebar as we do, click the “add” next to Box: Available.

Ta-da! Now you have an e-mail newsletter subscription box on your Facebook page.

Questions?  Contact us at info@mailboto.com

Have you ever wondered what would happen if you used a different Subject Line or From Name on your outbound campaigns?  Subject Lines and From Names can make ALL the difference in having your message opened and viewed by your customers. 

Mailboto is happy to bring you a special new feature: Comparison Testing.  Comparison Testing will allow you to conduct a test on a small percentage of your list with 2 different Subject Lines or From Names, determine which is delivering better and then send the rest of your list the winning combination.  

Here's how you use our new Comparison Testing Feature:

- On the page where you enter your message, there is a radio button that says "Use Comparison Test."  Set that as Yes.

- Determine which field you would like to test: Subject Line or From Name.

- Determine how Mailboto should pick the winner: Based off of Most Opens (Views) or Most Clicks.

- Determine when the winner should be selected.  After that time the remainder of your list will be sent the winning combination.  This can range from 1 hour to 24 hours.

- Determine the percentage of original list that the test should be run on.

- Enter your two Subject Lines or two From Names.

Wallah!  You are all done!